Resume of

SUMMARY OF EXPERIENCE

"Cohesively diverse" is what aptly describes my career. Spanning 14 years and encompassing a wide variety of fields such as Personnel Management, Business Administration, Sales & Marketing Management, Real Estate Sales Management, Manpower Training, and Information Technology, I have managed to integrate all these disciplines into a well-rounded and comprehensive knowledge base.

I consider public speaking as one of my strong points. A pro-active person by nature, I require very little supervision and can solve complex problems using my creative and analytical powers. I get along very well with people and can sell ideas.

A licensed real estate broker since 1989, I've had direct experience in closing virtually all types of transactions, from low-cost houses to higher-end condominiums.

Recently, I was given the opportunity to set up an E-commerce company from the ground up. I consider this as one of my core competencies.

WORK RECORD ANALYSIS

• AUGUST 1999 to present

THE WEBSENSE GROUP, Madaluyong City

MARKETING DIRECTOR

The present Internet boom in the country has brought about an increased need for web development and design services among corporations and even individuals. Joining The Websense Group as their marketing consultant has allowed me to address this need and translate it into profit. It was here where I was heavily immersed in Web development and design techniques, E-commerce protocols and Internet strategies.

Last April 2000, I was given the opportunity to set up an E-commerce company from scratch. I am currently building this company into a respectable and trend-setting leader in the Philippine E-commerce industry.

My involvement included researching and implementing the following:

• systems analysis and design
• payment gateway
• courier tie-up      
• shopping cart designs      
• interactive web site features      
• security measures      
• merchant accreditation      
• policy creation      
• back-end systems      
• online promotional campaigns

Worked closely with the design and programming team on areas such as database creation, HTML encoding, site map generation, and design standards.

 

• JANUARY 1999 to AUGUST 1999

THE E-MAIL COMPANY - 19th Floor, Strata 100 Bldg., Ortigas Center

SALES AND MARKETING MANAGER

Created an awareness campaign for LANAXS (Internet Gateway software). Designed the company's web site, brochure, leaflets, price lists, and other marketing materials. Formulated and implemented the sales policies and commission structures. Did feasibility studies and market analyses, and used these data to formulate the marketing agenda and budget projections. Monitored the account executives, prepared sales reports, prepared customized proposals for corporate clients, provided continuous training and motivation to the sales force, etc.

 

• APRIL 1997 to present

FREE-LANCE BROKER AND SEMINAR SPEAKER (see summaries below)

• 1992 TO MARCH 1997

FIL-NETWORK REALTY CORPORATION - Delta Bldg., Q.C.

MEMBER OF THE BOARD OF DIRECTORS / MARKETING DIRECTOR

Was responsible for the recruitment, training, and continuous motivation of the sales force. Reporting directly to the CEO, I made sure that all agents were performing at their peak potential and used their time productively. Closely monitored all aspects of the business, from the initial talks with the developers to the final implementation and launching of the projects.

Conceptualized and implemented various marketing activities like leaflet saturations, open house presentations, newspaper ads, promos, telemarketing and group selling.

• 1990 TO 1992

ASIAN PACIFIC REALTY CORPORATION - Harvard St., Cubao Q.C.

CORPORATE TRAINING DIRECTOR & ADMINISTRATIVE MANAGER

Personally conceptualized recruitment ads and designed seminar modules for the new recruits. Also spearheaded special motivational seminars for all levels of the sales force, from Sales Executives to Division Vice Presidents all over Metro Manila and the provinces. Was directly in charge of the Security, Purchasing, Transportation and Maintenance Departments.

 

• 1988 TO 1990

FELTMAN BROTHERS CORPORATION - South Superhighway, P'que.

PERSONNEL MANAGER

Acted as the management's spokesperson to the company's more than 400 regular employees. Was responsible for supplying and keeping up-to-date all personnel data. These personnel data, as well as other relevant records, were managed through the use of computers. Participated in several CBA negotiations and made sure the resolutions were implemented.

 

• 1986 TO 1988

AGLOW MAGAZINE - Roxas Dist., Q.C.

MARKETING MANAGER

Handled a network of agents and steadily increased the company's magazine circulation by a systematic campaign of recruitment, training and promotional gimmicks.

• Far Eastern University, AB Political Science, 1983
• Tropical Airways, Private and Commercial Pilot Ground Courses, 1984 to 1986
• Philippine Aviation Corp., Private Pilot Flight Course (57hrs., 20 min. - Cessna 150, 152, 172), 1986 to 1987
• Center for Advanced Software Technology, 'C' Language & Turbo Basic Programming, 1990
• Real Estate Broker's Seminar,  1989
  

EARLY BACKGROUND

Grew up in Metro Manila. Son of a businessman in the paper industry. Grade School at Don Bosco Makati. High School at Letran College and FEU. Was active in sports, particularly football and chess. Entered show business back in the mid-'70s.  Made 18 movies, co-emceed in TV variety shows, did concerts, sitcoms, plays and roadshows. Had my own radio program and was also a voice talent in several radio dramas.

 

Born : 10-31-62

Height : 5'6

Weight : 200 lbs.

Married, with 3 children

OTHER SKILLS

Highly computer literate. Can develop Software Database Applications using Turbo Basic and Turbo C. Competent understanding of Internet protocols other I.T. technologies. Comprehensive knowledge of DOS, Windows, Office & a lot of other software. Can speak conversational German, fluent in oral and written English. Can design brochures, leaflets, ad campaigns, websites, etc.

 

SUMMARIES

TRAINING SEMINARS CONDUCTED

• ASIAN PACIFIC REALTY & BROKERAGE CORPORATION
  
  • New Recruits Seminar (Basic Sales Techniques) - 100 + sessions
  • Special Motivational Seminars - for Unit Managers, Branch Managers, Sales   Directors and Vice Presidents
  • Sales/Recruitment Rallies

   

• EASY CALL COMMUNICATIONS PHILS.
  • Message Handling & Computer Operations
  • Customer Service Workshop
  • Sales Training Workshop - for Account Executives

   

• ACTIVE REALTY CORPORATION
  • Teambuilding Workshop - for Division Vice Presidents & Sales Directors
  • Effective Salesmanship Workshop - for Club Malarayat Account Executives
  • Marketing Management Workshop

   

• CARD NETWORK PHILS.
  • Increased Productivity through Telemarketing

   

• FIL-JAS REALTY CORPORATION
  • Marketing Management Seminar

   

• ROYAL DUTY FREE SHOPS (CLARK & SUBIC)
  • Supervisory Skills Enhancement Workshop

   

• RUSTAN'S INC.
  • Supervisory Skills Enhancement Workshop (2 sessions)

   

• LINTAS ADVERTISING
  • Supervisory and Management Enhancement Workshop (2 sessions)

   

PROPERTIES SOLD

• SOUTHMEADOWS VILLAS - Calamba, Laguna
  • 15 Lots - P 150,000.00 per lot
  
  
• COUNTRY HILLS - Antipolo
  • 3 Lots - P 150,000 per lot
  
  
• DURAVILLE HOMES - Antipolo
  • 25 House and Lot Packages - P 275,000.00 per package
  
  
• UNIVILLE CLASSIC TOWNHOMES - Sitio Rizal , Alabang
  • 1 Unit (2 BR) - P 1.4 M per unit
  
  
• CITIHOMES - Molino, Bacoor, Cavite
  • 5 House and Lot Packages - P 275,000.00 per package
  
  
• CAPITAL ONE CONDOMINIUM - DANR St., Visayas Ave., Proj.6
  • 2 Units - P 1.5 M per unit
  
  
• CASA ROMEO CONDOMINIUM - Magalang St., nr. East Ave., Q.C.
  • 3 Units - P 1.2 M per unit
  
  
• AIC GRANDE TOWER - Garnet Road, Ortigas Center
  • 2 Units (3 BR) - P 12 M per unit
  
  
• AIC CROWNE TOWER - Garnet Road, Ortigas Center
  • 3 Units (Studio) - P 2.7 M per unit
  
  
• EMBASSY POINTE TOWER - Roxas Blvd., Manila
  • 2 Units (Studio) - P 1.8 M per unit
  • 3 Units (1 BR) - P 3 M per unit
  
  
• PLASTIC CITY INDUSTRIAL PARK - Valenzuela, M.M.
  • 4 lots - P 25 M total
  
  
• ROBINSONS PLACE RESIDENCES - Ermita, Manila
  • 1 Unit (2 BR) - P 4.9 M
  
  
• TEKTITE TOWER - Ortigas Center
  • 1 Unit (office) - P 50,000 per month (lease)